Brent Britton | Marketing is Theater

July 20, 2010

Brent Britton, Shareholder, GrayRobinson, Tampa Florida If marketing is theater, what is the Internet but a massive audience? Brent Britton routinely obtains business as a direct result of his participation in social media by treating the audience with whom he is connected in more or less the same way he would treat them if they [...]

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Brett Trout: People want information now!

July 20, 2010

Brett Trout, Brett Trout Law Firm, Des Moines, Iowa Prospective clients want information quickly. Brett Trout knows this, and so Twitter has become his communication tool of choice. With a niche practice focused on intellectual property he uses Twitter, @bretttrout, to jump into targeted conversations, share his knowledge base, and ultimately find new clients—all in [...]

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Nils Montan Leverages Relationships Online

July 20, 2010

Nils Victor Montan, Of Counsel, Dannemann Seimsen, Brazil “Social media totally changed my professional life,” wrote Nils Montan when we chatted via LinkedIn. Like many people, Nils, an Intellectual Property lawyer with the Brazilian law firm of Dannemann Seimsen, he first became involved in social media, two years ago, through Facebook, using the platform for [...]

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Chrissie Lightfoot | A LinkedIn Lawyer

July 19, 2010

Chrissie Lightfoot, CEO, Solicitor (non-practicing), Entrepreneur Lawyer Limited, United Kingdom In order to survive and thrive in the legal profession being a technically excellent lawyer is not going to be good enough. Chrissie Lightfoot recognized this and knew her technical expertise alone was not going to distinguish her from peers, bring in new clients, or [...]

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Glenn Manishin: Remarkable Communicator

July 19, 2010

Glenn Manishin, Partner, Duane Morris, Washington, D.C. Who owns user-generated content on the social Web? That’s a big unsettled question in the courts these days. But it’s almost certain that when the question gets answered, Glenn Manishin will be there—most likely leading the way. A pioneer in the synthesis of law and technology policy, Glenn [...]

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Jonathan Handel Blogs His Way to Blockbuster Media Exposure

July 19, 2010

Jonathan Handel, Of Counsel, TroyGould, Los Angeles, California Thanks to his deft use of social media, Jonathan Handel went from a relatively obscure entertainment lawyer to an oft-quoted international authority on entertainment matters and a regular contributor to Forbes.com—all in a matter of a few short years. Nothing in his career would have presaged its [...]

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