social.lawyers: Transforming Business Development, 2010 ed. at Thomson WestConflicting information and opinion about social technologies from Web sites and blogs is sorted and analyzed.The author, Jayne Navarre, understands what is involved in the process of going to market and has guided attorneys and firms through technology adoption from fax machines to email, typewriters to laptops, and now to social technologies.
* Cuts through the hype and provides information that works now and preparation for what's ahead
* Helps in using social technologies to expand marketing reach and opportunities
* Offers definitive, time-saving solutions to how social technology can be used in legal practices