About the Author
Jayne Navarre is an Internet marketing strategist with over 15 years legal-industry marketing and business-development service in applying sound, ethical and creative strategy to Web communications—including law firm Web sites, blogs, social networking, content optimization, search marketing, and social media tactics. She helps clients achieve confidence and success by bringing insight and intelligibility to the rapidly changing Internet landscape, enabling them to effectively communicate their messages using Web-based tools. She is the author of the forthcoming book, social.lawyer | transforming business development, published by Thomson Reuters, Fall 2010.
An experienced teacher and trainer, Jayne is a frequent speaker on Web-related business development topics at law firm retreats, bar association meetings, The Legal Marketing Association, and The Association of Legal Administrators conferences, as well as in Web seminars for a variety of marketing entities. Published and quoted in numerous law journals and marketing publications throughout the United States, she authored the white paper, “Humans Seek Connections – The case for online social networking for law firms marketing and business development,” for the Legal Marketing Association. A former officer and international director of the Legal Marketing Association, she was instrumental in developing two generations of the LMA International Web site and the association’s strategic technology plan. More information on Jayne’s company, LawGravity LLC, can be found at www.lawgravity.com. She blogs at www.virtualmarketingofficer.com, where she covers law firm marketing, technology, management, business development and industry trends, both practical and strategic. You can follow her on Twitter @jaynenavarre or join her network at www.linkedin.com/in/jaynenavarre.